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How To Get TikTok Ads Promo Code

Mar 25, 2025

One of the reasons why businesses should run ads on TikTok is the TikTok Ads Promo Code. This is a promotional policy that TikTok offers to support businesses that have spent a certain amount of money on TikTok advertising. Businesses often have cost barriers when deciding whether to invest in TikTok advertising or not, so this promo code helps businesses have a fund to deploy campaigns.

So what is the TikTok Ads Promo Code? How to get this from TikTok, which businesses are eligible to receive this. All will be answered in our article, don't miss important information.

What Is A TikTok Ads Promotional Code?

TikTok ad promo code is a promotional code that TikTok gives to businesses running ads that meet the conditions in TikTok's promotion program. Advertisers will receive this code after meeting all the conditions, this code will have a certain expiration date. Along with this promotion, advertisers need to meet the conditions as well as responsibilities.

Some conditions that advertisers need to meet to receive the TikTok ad credit promo code:

  • Spend a certain amount of money on TikTok ads, TikTok will have specific regulations for advertisers in certain areas

  • Must have approved ads and spend a certain amount of money

  • Users will have to pay taxes when using this code.

  • Advertisers must not violate advertising policies

  • Each advertiser can only receive the code once

See more specific regulations at

https://ads.TikTok.com/help/article/TikTok-ads-promotional-codes

Benefits Of TikTok Ads Promotional Code

Although advertisers need to meet many criteria, as well as spend a certain amount of money to receive TikTok ads promo code, in return, advertisers also receive many benefits from the ads code TikTok program.

Budget-Friendly Entry

The first benefit that advertisers can receive is the ability to budget for advertising campaigns. For example, if you receive a $200 code when you spend $200, then you have a total of $400 for advertising campaigns. It can be said that advertisers receive financial support for advertising campaigns when participating in the TikTok promo code program. Although advertisers can only receive codes after spending on advertising, these codes can be used for subsequent campaigns.

Expand Your Reach

With promo codes, you will receive an additional amount of money for advertising. This way you can continue to promote your account and get more impressions from your advertising campaigns.

Boost Sales and Leads

In addition to expanding your reach, advertising campaigns using TikTok ad promo codes can also bring conversions such as sales or leads generated. That's why experts encourage advertisers to join this program of TikTok shop. Receiving advertising codes will help businesses receive more benefits.

How To Get TikTok Ads Promo Code

TikTok Promo Codes are distributed depending on each advertising account, which means you may receive a different code than other advertisers. TikTok will evaluate your advertising account and send you a number of codes that you may qualify for. 

To find out which ads code on TikTok you can receive, you can follow these steps:

  • Log into TikTok Ads Manager.

  • Click the coupon icon in the top-right corner. All eligible new and ongoing coupon programs will be shown here.

  • Read coupon program details by clicking the See details dropdown.

  • Register for a coupon program by clicking Register. Note: This button will say "Create campaign" instead if you have already registered for it or were automatically assigned the coupon. 

How To Use TikTok Ads Promotional Code Effectively

Assigning Coupons to Campaigns

There are two methods to assign coupons to campaigns, depending on the features available in your account. If one method is not accessible, please use the alternative option.

To apply a coupon at the campaign level, you must first assign it to the desired campaign. Each assignable coupon can be used for up to 10 campaigns, while credits issued after July 31, 2024, allow assignment to up to 30 campaigns. Additionally, your ad account must maintain a positive balance to ensure your ads continue running.

Note: Coupon credits are automatically deducted from your ad spend.

Before You Begin

Before assigning a coupon, review the assignment history under the Promotions section in the Payment tab. This self-serve feature provides details on previously assigned coupons, including campaign names and timestamps.

To access this information:

  • Click the clipboard icon next to the View/Assign button for an ad credit listed under Status.

How to assign coupons to campaigns 

Using the Promotions Page

  1. Log into TikTok Ads Manager.

  2. Navigate to the Tools tab at the top.

  3. Click Account Setup under the Settings section.

  4. Select the Payment tab from the left menu.

  5. Click on the Promotions page under the Payment tab.

  6. Find the assignable coupon you want to use.

  7. Click View/Assign to proceed.

  8. Choose Assign Campaign to apply the coupon to specific campaigns.

  9. Select the campaigns and click Confirm.

Note: If the pencil icon is greyed out, you lack the required permissions. Only an ad account administrator can assign coupons. Contact your TikTok sales representative for access if needed.

Using the Coupon Dropdown

If the coupon menu icon appears in the top-right corner of TikTok Ads Manager, you can assign coupons directly from there.

Note: This feature may not be available to all users. If you don't see the coupon dropdown, use the Promotions page to manage and assign coupons.

You can assign coupons in two ways through the dropdown:

  1. Right after registering for a coupon.

  2. Using the coupon card within the coupon menu dropdown.

Common Mistakes To Avoid

Advertisers can receive a lot of benefits when receiving TikTok ads promotional code, however, making mistakes when using them can cause advertisers to suffer losses or at least not receive the benefits they deserve. Therefore, we list the mistakes that advertisers often make, please be careful not to make the following basic mistakes

Missing Eligibility Requirements

One thing that many advertisers do not pay attention to is the requirements of the TikTok ads promo code program. Many advertisers think that as long as they spend enough as TikTok requires, they can receive the code. However, the minimum spending level is only one of TikTok's requirements for advertisers. There are many other requirements that advertisers need to meet to be able to receive the code. For this reason, many advertisers do not receive the code even though they have spent more than the minimum.

Poor Targeting

You can increase your reach through advertising using TikTok ads code. However, poor targeting will cause this money to be spent in vain, and the amount of reach received will not be as good as planned. Therefore, target the target audience reasonably so that this budget is not wasted.

Ignoring Analytics

After the advertising campaigns end, do not forget to analyze the campaign's effectiveness indicators and draw lessons. Through each advertising campaign, you will be able to draw out the problems and insights of customers. These will be very useful in optimizing future advertising campaigns of the business.

Forget expired date

TikTok ads code has an expiration date, if the advertiser does not spend all the advertising money before the expiration date, the remaining money will no longer be usable. It would be a pity if we forget the expiration date of the discount code, so before activating the discount code, make sure that you can use up this amount before the expiration date.

Eligibility For This TikTok Ad Credit

In addition to the criteria of spending a certain amount of money on advertising, advertising accounts need to meet the following requirements of TikTok to be able to receive TikTok promo code:

  • Have the account(s) on the TikTok Platform and/or the TikTok For Business Platform necessary for the Discounted Service;

  • Be offered the Coupon by us (such as by way of TikTok message or email);

  • Be able to lawfully accept and use the Coupons and the Discounted Service in your territory of residence; and

  • Be of the minimum age (or above) necessary for you to be able to use the Discounted Service in your territory of residence. Please consult the terms and conditions of the Discounted Service for more information.

Frequently Asked Questions

How Much Free TikTok Ad Credit Can I Get?

The amount of free TikTok ad credit you can receive depends on the current promotions TikTok is offering. Common offers range from $300 to $2,000 in ad credits, typically requiring a matching spend.

How To Get $1,500 In Free TikTok Ads Credit?

TikTok occasionally offers $1,500 in ad credit for new advertisers who meet certain spending thresholds. To claim it:

  1. Sign up for a TikTok Business Account.

  2. Check the TikTok Ads Promotion Center for active deals.

  3. Meet the minimum ad spend requirement (e.g., spending $1,500 to unlock another $1,500 in credit).

Are These TikTok Ads Coupons Live And Working?

Yes, TikTok regularly offers live and working promo codes, but availability varies. To check the latest active promotions, visit the TikTok Ads Manager or their official marketing partners.

Are There Other TikTok Ad Promo Codes Available?

Yes! TikTok frequently provides seasonal offers, first-time advertiser bonuses, and industry-specific deals. Some codes may be exclusive to TikTok partners or ad agencies.

How Much Are TikTok Ads?

TikTok ads work on a bidding system. The minimum cost varies:

  • $10 per CPM (Cost per 1,000 Impressions)

  • $0.20 - $2 per click (varies by audience & competition)

  • Minimum daily campaign budget: $50

  • Minimum ad group budget: $20/day

Do Other Platforms Offer Free Credit?

Yes! Other platforms also offer free ad credits:

  • Meta (Facebook & Instagram Ads): Often provides $300-$500 in ad credits for new advertisers.

  • Google Ads: Offers up to $500 in credit with a matching spend.

  • Microsoft Ads (Bing): Frequently provides $250-$500 ad credits for new users.

Are There Any TikTok Coupons For Existing Business Customers?

Yes, but they’re rarer. Some TikTok ad credit promotions are available for re-engagement, seasonal campaigns, or businesses using new TikTok ad formats (e.g., Shopping Ads, Message Campaigns). Always check TikTok’s official promo page or contact your TikTok Ads rep.

Conclusion

TikTok promo code is an incentive that TikTok provides to advertisers who meet the requirements of this program. By simply meeting the requirements of the program, advertisers can get the ads promo code and apply it to their business's advertising campaigns. To receive discount codes, make sure your advertising account meets TikTok's requirements.

TikTok advertising is an optimal marketing tool that helps you deploy advertising campaigns. Luca agency specializes in providing advertising account rental services, your business can easily run campaigns at the best cost on the market. We always advise customers on the most optimal advertising strategies suitable for each business before deployment. Do not hesitate to contact us for free consultation.

Author

Luca Marketing Agency

With over a decade of experience in advertising, we specialize in providing high-quality ad accounts and expert solutions for ad campaign-related issues.

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