Successful TikTok Lead Generation Ads Examples

TikTok ads not only bring greater reach, user interaction, brand recognition but can also boost your sales with TikTok lead generation ads. If your TikTok advertising goal is not simply to display or interact, you can consider using TikTok lead ads for your new customer acquisition campaign. 

Lead Generation ads are considered an effective tool for businesses in digital advertising campaigns. 

In this article, we will explore in depth the benefits that lead ads bring. Obviously, after that, How to set up Lead ad TikTok and How to generate more TikTok leads are also shared by us. But first, let's learn about the definition of TikTok Lead Generation Ads.

What Are TikTok Lead Generation Ads?

TikTok lead generation ads are a type of TikTok advertising that allows advertisers to collect customer information for the customers themselves. When users see the ad and click on the landing page, they will fill in their information in the available form provided by the advertiser if they need to contact the supplier about the product.

TikTok lead ads help businesses expand their customer base, improve the quality of leads. Sometimes, even if the network advertising has many leads but the list is not of good quality, it is very difficult to convert them into customers.

Types of TikTok lead generation ads

TikTok expands opportunities for businesses, even businesses without their own websites. 2 options for building a lead collection form for businesses are Native Lead Generation provided by TikTok and the customer's Lead Generation Website.

Native Lead Generation

This is a user information collection form provided by TikTok with the purpose of supporting businesses without their own website or landing page to collect leads. This option is suitable for lead capture forms with less than 10 questions. In return, if using TikTok's form, businesses can build customer/email lists and reduce user form friction. Users will feel uncomfortable when the ad redirects to an external website, trust will decrease and there will be a higher bounce rate, so if you use TikTok's lead capture form, you can increase the rate of customers leaving information.

Website Lead Generation

If you already have a website, you can link it to TikTok to create a lead capture form when users click on the ad. For this option, advertisers can create diverse lead capture templates with more specific questions. If using their own website, Advertisers can also drive traffic from the ad to their website.

Benefits of Using TikTok Lead Generation Ads

TikTok advertising is not only about driving reach or impressions, it can do more when you use lead ads TikTok. This ad helps sellers convert viewers into potential customers.

Flexible Form Options

TikTok does not only provide a ready-made information collection form. Advertisers can completely change it flexibly depending on the advertiser's plan. This flexible form option allows advertisers without a website to freely create the forms they want.

Efficient Custom Relationship Management (CRM) integrations

TikTok allows advertisers to integrate their crm system to support lead generation as well as event statistics that customers interact with. CRM systems that TikTok accepts include Hubspot, Salesforce, Google Sheets, Klaviyo, ActiveCampaign...

Access Your Lead Data Right Away

Advertisers can access the data system whenever they want. Once the Ad is run, the advertiser can access the data system collected from the ad.

Successful case study

TikTok lead generation can bring many benefits to businesses, and large businesses are no exception. Here we analyze 3 successful cases when leveraging TikTok ads lead.

Huyndai

Result:

• +13 % ad recall

• 242 M+ impressions

• +3.5 % brand awareness

Campaign Deployment

Collaborating with popular TikTok creators: Hyundai partnered with Keith Lee, a content creator with over 16 million followers, to deliver more authentic and engaging content.

Diverse outreach strategy: Instead of relying solely on traditional ads, Hyundai integrated creator-led content, leveraging personal storytelling to capture audience interest.

Boosting engagement and ad performance: The campaign significantly increased engagement metrics, including a higher click-through rate (CTR) and longer video watch times.

Highlighting the KONA and IONIQ 5 models: Hyundai launched a test-drive lead generation campaign for the IONIQ 5 in Europe while also promoting the KONA model, achieving over 7.4 million video views.

You can see details at Hyundai's official link on TikTok Ads: Hyundai TikTok Case Study.

Latam group

Result:

• +10,8 % Generated search

• +13,4 % Complete Payments

Multi-country search optimization performance

This campaign focused on improving TikTok search performance across multiple markets in the LATAM (Latin America) region. Implementing a multi-country search strategy helps brands reach customers in multiple countries with keywords and content that are relevant to each region. This ensures that ads are shown to a more targeted audience, helping to optimize ad spend and improve conversion rates.

Taking advantage of TikTok's advertising tools

The LATAM team used TikTok Ads Manager and other optimization tools to execute an effective search campaign. Using data from TikTok Insights, they were able to analyze user behavior and tailor their search strategy to each market. Additionally, Smart+—a new AI solution on TikTok—was also applied to automatically adjust campaigns for optimal performance.

Increase ROI with Creative Content

The campaign not only relies on keyword optimization but also emphasizes the importance of creative content. The video ads must be relevant to the local context and trends to better engage viewers. The combination of Spark Ads (creator-based content ads) helps increase engagement, thereby driving higher conversions.

The LATAM Group Search Performance Multicountry campaign is a testament to combining search optimization with creative content and AI technology to achieve the best advertising performance on TikTok.

Paleta Payaso

Result:

• 23.7 % Ad Recall

• 250.000 Leads

• 227 Videos Created (UGC)

Paleta Payaso 50th Anniversary Campaign

Paleta Payaso is a popular Mexican candy brand, with a fun clown image that has been associated with the childhoods of many generations. To celebrate its 50th anniversary, the brand launched a communication campaign on TikTok to evoke fond memories, strengthen the emotional connection with existing customers and attract a new generation of consumers. Using TikTok as the main platform helps the brand reach a large number of young users, who tend to interact highly with creative content.

Creative Marketing Activities

The campaign included various marketing activities to increase brand awareness and drive engagement:

• TikTok Sign-Up Contest: Paleta Payaso ran a contest that required users to sign up through a landing page for a chance to win an exclusive gift set from the brand. This format not only helped attract interest but also collected potential customer data. As a result, the campaign attracted more than 250,000 registrations, demonstrating the brand’s strong appeal to the TikTok community.

• E-commerce activation: In addition to building brand image, the campaign also had a commercial objective. Paleta Payaso partnered with delivery platform Rappi to launch exclusive promotions, encouraging users to order online. This strategy helped increase sales throughout the campaign period, while also tapping into consumers’ increasingly popular online shopping habits.

Campaign Objectives

The Paleta Payaso campaign is not just a celebration event but also a long-term strategy to:

• Reaffirm the brand position: Through TikTok, Paleta Payaso reiterates the special impression in the minds of customers, making the campaign a memorable event.

• Reach the new generation of customers: Creative content and challenges on TikTok help the brand connect with the younger customer group, who tend to discover products through social media platforms.

• Drive sales: Combining the brand campaign with the e-commerce strategy helps convert user interest into actual sales.

The Paleta Payaso 50th Anniversary campaign is a successful example of combining brand promotion and commercial activation on TikTok. By leveraging the power of this platform, the brand achieved high engagement, attracted new customers and effectively increased sales at the same time.

How to set up TikTok Lead Generation

TikTok lead ads are one of the common advertising formats of Titkok, so advertisers can easily create lead ads through TikTok ads manager with 5 steps.

How To Create A Lead Generation Campaign With An Instant Form

• Step 1: Log in to TikTok Ads Manager, Click Create on Campaign tab

• Step 2: Select Lead generation as the Advertising objective.

• Step 3: Create a new Ad Group, selecting Instant Form as the Optimization Location.

• Step 4: After setting up the Ad Group, you can create a new or attach an existing Instant Form at the Ad level in the Destination section.

• 

• Step 5: Review and publish your Form

How To Create A Lead Generation Campaign With Your Own Website

• Step 1: Log in to TikTok Ads Manager, Click Create on Campaign tab

• Step 2: Select Lead generation as the Advertising objective.

• Step 3: Create a new Ad Group

• Step 4: Create an Ad group and enter ad group details. .Create an Ad.

• Step 5: In the Optimization section, select Website.

• Step 6: In the Destination section, select the following:

Website: Select URL.

Instant Page: Select Custom.

URL: Enter your website.

• Step 7: Enter Ad details.

Final thoughts

Taking advantage of TikTok lead generation ads can help advertisers expand their customer base, increase lead quality, and increase customer conversion. Not only small businesses but also large businesses have gotten results from TikTok lead ads. Titkok provides a variety of available forms and integrates with the website. Advertisers can flexibly create forms to request customer information they want. To create TikTok lead gen ads, advertisers just need to access TikTok manager and follow the process we have instructed above.

Luca agency with more than 8 years of experience and a dedicated support team will assist you with any problems you may encounter with TikTok Ads. Contact us now for advice and support 24/7.