How to Find Trending Products on TikTok: A Step-by-Step Guide

Finding trending products on TikTok can make or break your e-commerce success in 2025. With millions of users driving viral trends daily, TikTok has become one of the most powerful platforms for product discovery and sales growth. Knowing how to find trending products on TikTok allows sellers and dropshippers to stay ahead of the curve, spotting what’s hot before the market becomes saturated.

In this step-by-step guide, you’ll learn how to identify viral product opportunities using TikTok’s built-in tools, trend analysis methods, and competitor insights. Whether you’re new to TikTok dropshipping or looking to refine your research strategy, this guide will show you how to uncover high-potential items, validate demand, and turn trends into profitable products.

How to Find TikTok Trending Products

When it comes to identifying trending products on TikTok, knowing where to look and what methodologies to apply can make all the difference. While there are automated tools and features that assist in finding those trending products, the manual methods remain invaluable and often provide unique insights that algorithms alone cannot offer. Let’s dive into some effective strategies for finding those must-have products.

Explore TikTok Discovery Tab

The TikTok Discovery Tab is your first stop in finding trending products on the platform. This feature is designed to showcase the most popular content, trending hashtags, and challenges that are taking the TikTok community by storm. By regularly browsing the Discovery Tab, you can spot products that have garnered significant attention and engagement.

To make the most of this feature, keep an eye on videos that are not only popular but also demonstrate a strong connection to product usage. Look for the “For You” section, as these videos are curated by the TikTok algorithm based on your interests and the general trending sentiments. 

By engaging with popular content, you'll uncover products that could be the next big hit, whether they are beauty products, gadgets, fashion items, or something entirely unique.

Additionally, TikTok often features themed trends, which can reveal upcoming product ideas. Whether it’s a seasonal trend, a challenge, or a viral meme, these themes can illuminate which products are poised to capture the audience's attention.

Follow KOLs, KOCs, and Niche Influencers

Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) have a significant influence on what trends emerge on TikTok. By following these figures, you tap into their insights and get ahead of what’s trending even before they go mainstream. KOLs often have a considerable following and create quality content, while KOCs, regular users who influence their peers, can signal emerging trends through authentic connections and word of mouth.

Look for influencers within your niche to stay informed about what products they are promoting or using. You can gain valuable insights into new drops, upcoming launches, and community reactions. Often, these influencers serve as a barometer for assessing product popularity and demand, which can provide you with a competitive edge in the e-commerce landscape.

Engagement metrics on influencer posts, such as likes, comments, and shares, can further indicate product viability and customer interest in what they promote. Engaging with them and partaking in their challenges can also help in understanding consumer behavior and feedback effectively.

Benchmark Other E-commerce Platforms

Don’t limit your exploration to TikTok alone. Observing how trending products perform on other platforms like Instagram, Pinterest, and online marketplaces such as Amazon can give you better insight into overall trends shaping consumer behavior.

Analyzing the type of products that are gaining traction on these platforms can help you understand what designs, features, and brands are resonating with users. Look for products listed as "Best-Sellers" or ones generating a lot of discussion. Check reviews and comments to gauge consumer sentiment and demand. You might discover unique products or budding trends that have not fully emerged on TikTok yet.

Additionally, utilizing tools like Google Trends or social listening tools can further help you identify trends on various e-commerce sites and correlate them back to TikTok dynamics. By cross-referencing data, you'll build a clearer picture of what products to invest your time and efforts into.

Analyze High-Performing Ads with Spy Tools

Ad spying tools can be a gold mine when searching for trending products on TikTok. These tools allow you to view high-performing advertisements and digital marketing strategies used by competitors and top brands. By analyzing their ads, you can uncover product demands, ad copy efficacy, and creative techniques that resonate with audiences.

Platforms like AdSpy, BigSpy, or SpyFu enable you to inspect ad creatives, landing pages, and engagement metrics associated with the ads. You can search for specific keywords or filter by industry, helping you focus on products similar to your niche.

Understanding what ads capture engagement can provide essential insights for structuring your marketing strategy. Also, recognizing seasonal trends or customer pain points highlighted in the ads can help you anticipate product demands. If you see a brand consistently Scaling its ads for a certain product, chances are high that it’s trending and can be worth your consideration.

TikTok’s “Top Products” Feature in the Creative Center

TikTok has developed a tool called the Creative Center, which includes a "Top Products" feature. This resource showcases trending products based on various metrics and demographic data, directly reflecting what TikTok users are interested in.

By utilizing this feature, you can access insights into what products are currently capturing the attention and engagement of users across TikTok. You can explore top-performing campaigns, successful brands, and revitalizing products in the market.

Engaging with the Creative Center not only enhances your understanding of trending products but allows you to optimize your own campaigns on the platform. With these insights, you can identify patterns and formulate strategies that resonate with current trends and user behaviors.

Mining TikTok Hashtags and Sounds for Product Ideas

Another effective strategy is to dive deep into TikTok hashtags and sounds. Hashtags serve as vital indicators of trending challenges, themes, and products. By exploring relevant hashtags, you can identify which products are being incorporated into user-generated content and impacted by viral trends.

Hashtags like TikTokMadeMeBuyIt are great to find trending products. This hashtag showcases items that users have purchased after seeing them on TikTok, creating a direct correlation between TikTok content and consumer decisions.

Sounds on TikTok can serve a similar purpose. Viral sounds often accompany product-related trends, letting you pinpoint what products are being showcased with popular audio clips. Participating in these trends by creating engaging content can position your products within existing viral frameworks, leading to increased visibility and sales potential.

Third-Party Tools

To supplement your efforts in exploring trending products on TikTok, consider using third-party tools dedicated to trend analysis and social media monitoring. Platforms such as Trendinalia and BuzzSumo allow you to track what’s trending not just on TikTok but across the entire social media landscape.

These tools provide analytics regarding trending topics, hashtags, and influencer performance, giving you a well-rounded view of emerging trends that could influence product popularity. They help streamline the research phase, allowing you to concentrate on the trends that have the most potential for crossover to TikTok.

By leveraging third-party analytics, you can craft impactful marketing strategies that coincide with broader social movements, making it easier for your products to capture the zeitgeist.

Manual Feed Curation and Influencer Monitoring

Curating your own feed of content that resonates with your target demographic can provide bespoke insights into what products might thrive on TikTok. By following relevant accounts and monitoring their activities, you can engage directly with content that aligns with your business goals.

Using a manual approach allows you to selectively observe and curate content based on your industry or niche. Create lists of accounts that inspire you or offer complementary products, and regularly engage with their content. Observe which products receive the most feedback and engagement, as they can act as benchmarks for your offerings.

Moreover, you can conduct periodic reviews of competitor channels, focusing on their engagement rates and the frequency of their product promotions. This critical analysis can reveal gaps in the market, allowing you to capitalize on opportunities and introduce new products to TikTok audiences.

Evaluating Product Potential

Finding trending products is only part of the equation; assessing their potential for success is crucial. This evaluation involves considering various factors, including demand, profitability, and long-term trends. Understanding these factors will inform your decision-making and help reduce risks when launching new products.

Product Demand & Popularity Metrics

Determining product demand and popularity involves analyzing various metrics such as the number of video mentions, views, and shares.

Start by tracking how frequently specific products are mentioned in videos. A product that is frequently featured in posts indicates higher consumer interest and demand. Review user-generated content to understand user sentiment and feedback regarding these products.

Analyze views and shares on these videos. A high view count signifies that the products are attracting attention, while higher share counts indicate a product’s potential virality. Products that exhibit both attributes are more likely to convert and lead to higher sales volumes.

To further evaluate demand, conduct keyword research to examine search volume and trends associated with product names across TikTok. Understanding how many users are actively searching for particular products can lend crucial insight into long-term viability.

Product Profitability Check

While identifying trending products is essential, evaluating their profitability is equally important. A deeper analysis of cost versus selling price is critical to ensuring that your products will remain profitable after accounting for expenses involved in bringing them to customers.

Calculate the product cost, including sourcing, manufacturing, and branding. Compare this cost against projected selling prices across various platforms to gauge profitability.

Additionally, it is essential to factor in shipping costs, TikTok Shop fees (if applicable), and marketing expenses. Understanding the full financial picture allows you to accurately predict profit margins, ensuring your products remain financially viable.

Another consideration is establishing pricing strategies that reflect perceived value. If TikTok products are marketed effectively, they can often command higher pricing due to their perceived desirability.

Trend Longevity

The final aspect of evaluating product potential lies in understanding trend longevity. It’s vital to differentiate between short-term viral trends and long-term trending products.

Short-term viral products often experience rapid spikes in demand but may fizzle out just as quickly. Evaluating the sustainability of demand is essential. Longevity often correlates with products that solve a common problem or tap into ongoing lifestyle changes.

In contrast, long-term trending products may receive consistent demand despite changing conditions. Monitoring platforms outside TikTok can provide insights into which products are trending consistently over time, helping you gauge whether to pursue these opportunities.

By weighing the short-term and long-term potential of products against your goals, you can develop a robust product strategy that aligns with market conditions and consumer behavior.

Tips to Capitalize on Trending Products

Once you’ve identified trending products and evaluated their potential, the next step is to capitalize on them effectively. Here are some practical strategies for leveraging TikTok’s momentum to boost your product sales and brand visibility.

Collaborate with TikTok Creators

Partnering with TikTok creators can significantly amplify your reach and engagement. When selecting creators to collaborate with, ensure they align with your niche audience for maximum impact.

Research creators whose content resonates with your target demographic and who successfully promote products similar to yours. An authentic partnership can enhance credibility, making viewers more likely to engage with your product.

When negotiating deals, emphasize the importance of creative freedom. Influencers understand their audience and produce better content on products when given room to express their creativity. Structured collaborations can lead to increased visibility and potential conversions.

Choosing creators in your niche

Choosing the right creators to collaborate with is crucial for success. Influencers within your niche will possess a dedicated following that already aligns with your target market.

Conduct in-depth audience analyses to ensure that the followers of the influencer reflect your desired demographic traits. This alignment increases the probability that followers will not just view your product but invest in it.

Communicate clearly about your goals and expectations for the collaboration. The more transparent you are as a brand, the better influencers can authentically promote your product. Involve them in brainstorming sessions to ensure that the content they create engages their audience effectively.

Negotiating product promotion deals

Negotiating product promotion deals can be a nuanced process, so ensure you cover all critical aspects. First, outline your collaboration's scope, objectives, and deliverables. Clarifying what both parties expect will set the tone for a successful partnership.

Discuss compensation structures, whether that involves monetary compensation, free product samples, or affiliate marketing options. Ensure that this aspect is mutually beneficial, creating a win-win scenario for both parties.

Also, establish timelines for content delivery and review. Giving creators freedom in their timelines can facilitate more authentic and engaging content. Successful promotions are often the result of mutual understanding and collaboration between brands and influencers.

Leverage TikTok Ads

Utilizing TikTok Ads to showcase your trending products can amplify your reach and drive conversions. Leveraging in-feed ads, which appear seamlessly in users' feeds, can effectively capture attention without interrupting the viewing experience.

When creating your ad, ensure that it highlights the unique features of your product while engaging users quickly. Use compelling visuals and catchy sounds that are aligned with current trends to enhance your ad's appeal.

Additionally, implement retargeting campaigns aimed at users who engage with your trend videos. By reminding potential customers of your offerings, you encourage them to take the next step toward purchase.

Creating ads that resonate with TikTok's fast-paced nature is crucial. They should be short, catchy, and made for quick consumption. The combination of ads and organic reach can serve as a powerful marketing strategy.

Stay updated with Daily Trends

Staying abreast of daily trends is fundamental for capitalizing on trending products. Setting up alerts and notifications for TikTok trends, especially in your niche, can generate a continuous flow of possible insights into emerging trends.

Consider subscribing to trend newsletters or social media communities that cater to marketers. These resources often compile vital trends and insights that may inform your business strategies.

Moreover, actively engaging in TikTok communities can keep you in the loop about organic discussions and emerging trends. Participate in discussions, comment on trending videos, and connect with other users to strengthen your awareness of trending products and audience feedback.

Conclusion

Finding trending products on TikTok requires a multifaceted approach that starts with comprehensive exploration and trend analysis. 

Engaging directly with popular content, leveraging TikTok features, utilizing third-party tools, and monitoring creator insights all play an essential role in identifying products with potential. Once you have determined which products to focus on, it is vital to evaluate their longevity, demand, and profitability to ensure your investment aligns with market trends. 

Finally, leveraging collaborations with TikTok creators, employing strategic advertisement placements, and staying updated with daily trends will help maximize your exposure and capitalize on emerging opportunities. 

Utilizing these strategies effectively will not only ensure you stay relevant in the fast-paced TikTok environment, but they can also foster significant growth for your business.