9 Best TikTok Ads Spy Tools in 2025 (Free and Paid)

TikTok Ads Spy Tools is one of the most powerful tools to support advertisers. Most ads spy tools provide market analysis, advertising analysis and competitor analysis. Based on this tool, advertisers can save time and effort in the process of implementing TikTok advertising. In today's article, we will list the top 9 best TikTok Ad Spy Tools in 2025, these tools are all experienced and evaluated by our experts. In addition, in this article, we also dive deep into the benefits that the ads spy TikTok tool brings.

What is TikTok Ads Spy Tool?

As a powerful tool for social network advertisers, TikTok ad spy helps advertisers understand the strategies and insights around their competitors' advertising campaigns. Give them a comprehensive and detailed look at the advertising strategy they want to know.

TikTok ads spy tool is capable of decoding the mystery surrounding your competitors' TikTok advertising strategies. Every aspect of your competitors' advertising strategies, from the engaging creatives that grab your audience's attention to the persuasive ad language that connects with potential buyers, is fully revealed.

Ads spy TikTok tool gives businesses a comprehensive analysis of the targeting options and lists that their competitors are successfully using, going beyond the superficial information.

What is TikTok Ads Spy Tool Used For?

TikTok Ads Spy Tool is a tool that helps advertisers monitor, analyze, and learn from their competitors' advertising campaigns. With fierce competition on the Facebook platform, understanding other brands' advertising strategies will help you optimize your campaigns and improve performance.

Competitor Analysis

One of the key reasons to use TikTok Ad Spy Tool is to analyze your competitors' ads. This tool helps you see your competitors' running ads, including images, videos, content, and calls to action. You can also see how they target customers, what ad formats they're using, and how effective they are based on engagement, comments, shares, etc.

Strategy Insights

By observing your competitors' ad campaigns, you can gain a better understanding of the marketing strategy they're implementing. This includes learning what type of ad content they're using, how they're allocating their budget, and how often they're showing their ads. If a business consistently runs an ad for a long time, it can indicate that the ad is performing well, and you can use that information to optimize your campaign.

Performance Evaluation

In addition to tracking your competitors' ads, ads spy TikTok Tool also helps you compare the performance of your ad campaigns. Some of the evaluation criteria include the number of interactions, which ad formats are performing best, and which products or services are being promoted most. Additionally, you can check out the ads that have been running for a long time on TikTok Top ads. If an ad has been maintained for a long time, it is likely to bring good returns, and you can learn from its approach.

Content Inspiration

If you are stuck for creative ideas for TikTok ads, Ads Spy Tool is a great source of inspiration. You can look at successful ads in your industry, learn how to write compelling content, optimize images and videos, and identify popular advertising trends. For example, if you notice that many brands in your industry are using short videos to promote their products, you can also test this format to attract potential customers.

Optimizing Advertising Strategy

After collecting enough data from your competitors, you can apply it to your advertising strategy to adjust your advertising message to be more attractive. In addition, optimizing your budget by learning how to allocate costs from successful campaigns will also help you achieve higher performance. Besides, you can identify new potential customer files based on the information obtained from analyzing your competitors' ads.

Market trends and innovations

TikTok Ad Spy tools not only help you monitor your competitors but also support you to update the latest advertising trends. To stay ahead in the advertising race, you need to regularly update new trends and adjust your strategy promptly.

Best TikTok Ads Spy Tools in 2025 (Free and Paid)

Bigspy

The first tool on the list of TikTok ads spy tools is Bigspy. This is considered one of the largest ads spy tools with a database of more than 600 million ads from many different platforms. The advertising data is collected from many different territories, this tool also supports many languages. 

Overall review of Bigspy, this tool is quite easy to use, with advanced search features and detailed filters. Advertisers can filter ads by region, social network platform, ad format, advertising time,... 

Regarding advertising indicators, Bigspy only provides basic indicators as well as basic analysis. In return, this tool mainly focuses on analyzing content and copy of advertising. Prioritizing research and creating new advertising content ideas for advertisers. 

One of the impressive features of Bigspy is the feature of analyzing competitors' landing pages, advertisers can see detailed information about the landing page of the advertising post, and can see the analysis of this landing page.

Plans

Bigspy allows individuals, small businesses, and large businesses to use the ads spy tool. The starter package is only $9, so advertisers can use the basic features. The highest level package VIP Enterprise is more than $2000, suitable for large corporations and agencies with full features and support for 9 social networking platforms. (Facebook & Instagram & Twitter & Pinterest & Yahoo & AdMob & YouTube & TikTok & Unity)

Although there are packages for small businesses, Bigspy only has the VIP Enterprise package of over $2000 that can be used for TikTok ads.

Pipiads

Ranked 2nd on this list is Pipiads, a spy ads tool that is no less powerful than Bigspy.

The first impression of Pipiads is the extremely detailed filter (filter by CTA, audience, duration, landing page, ...), from options in the basic group, data to the period group. For TikTok ads, you can filter top products, top shops and top ads. The tool has detailed but clear filters, easy to use.

Pipiads focuses on analyzing specific indicators of ads, in addition to interaction and conversion indicators, pipiads also provides an estimated report on advertising costs.

Price

Compared to other paid TikTok ads spy tools on this list, Pipiads is much more expensive. In return, Pipiads provides you with almost all the necessary features in the starter package except for the AI ​​feature. Although advertisers will have to pay quite a lot, they only need the starter package to be able to use it for medium and large businesses.

TikTok top ads (best free ads spy TikTok Tools)

TikTok top ads is one of the spy ads tools that advertisers should try. This is the best free spy ads tool, all the data provided is taken from the TikTok platform, which can be said to be the most accurate data compared to other spy tools.

The advantage of TikTok top ads is that it is easy to use, suitable for all businesses from small to large. You don't need a TikTok adsmanager account to use this tool, moreover, it is completely free, with no limits on queries or features.

TikTok top ads prioritizes analyzing ad performance indicators including interaction and conversion indicators. In particular, TikTok top ads also provides content effectiveness analysis reports by second.

TikTok top ads also has ad filters, although not as detailed and diverse as other paid tools, the advanced search feature can also help advertisers find suitable ads.

In addition to the ads spy feature, TikTok also provides audio search features, trending hashtags, searching for creators with high GMV, ...

Overall, TikTok top ads is a fairly easy-to-use tool, and is the best free tool, with no limits on features or queries. Obviously, TikTok top ads cannot provide as many advanced features as other paid tools. However, the basic features are enough for advertisers to use to serve their campaigns.

Minea (free TikTok ad spy tool)

Minea is the ultimate tool for discovering and analyzing top-performing TikTok ads. Our advanced technology continuously scans the platform, identifying the most impactful ads across various categories—from trending products to innovative creatives and effective targeting strategies.

Each ad undergoes in-depth analysis, extracting crucial data such as ad elements, engagement rates, target markets, and performance metrics. This valuable information is systematically organized in our extensive, unlimited-access database.

Enhance your e-commerce strategy with Minea, the go-to ad spy tool for dropshipping ads on TikTok. Unlock the full potential of your campaigns and drive your business to new heights.

Price:

There is a free version for users to experience or for small businesses, freelancers.

Paid packages for medium and large businesses, the starter package with 49 euros, you can use 9/16 features of Minea, but this package only serves meta ads, If you want to use it for TikTok ads, you must use the Premium package of 99 euros or the Business package of 399 euros.

Antrex

Unlike some tools on this list, Antrex does not limit queries, advertisers can freely search for ads, products without worrying about search limits. Many ads spy tools for Tiktok limit searches for starter plan, while Antrex does not limit, this tool is suitable for small and medium businesses with limited costs.

• Provides data from about 55 countries

• Allows advertisers to search for winning products

• Supports more than 22 languages

• Advanced search

There is only one plan for $ 69.99.

Adswins (offer free version)

Adswins is one of the tools that offers a trial version for users. For the trial version, there are only simple features such as Spy ads with query limits. However, in the trial version, you can still access the data of the ads. 

Adswins focuses on data analysis rather than advertising content, this tool provides reports on extremely detailed advertising performance indicators: including data on interactions, ad running time, besides, this report also provides data over time, providing information on ad running time by day, week, month.

Some other information that adswins reports provide include information on video specifications, information on landing pages.

Other outstanding features of adswins:

• Massive TikTok ads warehouse

• Track competitor ads in realtime

• Search and track win products

• Search and track through advertisers

• Cheaper cost than other tools

There is a free version, although there are many limitations, advertisers can take advantage of the free version to experience and evaluate whether this tool is suitable for their business.

Paid packages from $34 to $119, providing many features as well as expanding many restrictions on queries.

AdFlex (offer free version)

There is a free version offered by AdFlex, with only a few basic features, but you can use the free version to experience before buying a paid package.

The native spy ads product allows searching for win products as well as shops that own the product. The search and analysis feature of this product also allows advertisers to get an overview of advertising on TikTok.

There is no separate spy ads feature for TikTok, but TikTok advertisers can use the native spy ads feature to spy ads for TikTok.

In terms of cost, compared to the general level, it is quite high, however, in return, tiktok provides users with most of the necessary features, although some features are limited in queries, but with this package, medium and large businesses can use it.

Fastmoss 

Fastmoss is a specialized spy ads tool for TikTok, providing the most diverse features including market data reports, top ad searches, trending product searches, trending live, creators, stores, .... Not only that, this tool also provides an additional set of AI tools to support script creation. The most prominent feature of Fastmoss is searching for live trends and reporting market data. Live advertising is also one of the topics that advertisers are interested in, so this tool can be considered a comprehensive tool for spy TikTok ads.

The information that Fastmoss provides related to advertising includes

• Interaction information, cost reports, conversions

• Information about advertised products

• Advertising schedule

• Basic performance

• Data fluctuation trends

• Similar ads

Starting at $29, the cost is quite cheap compared to other products, you can see top live, top creators, top ads, top products, the limits are in the number of queries as well as the amount of data. Allow 7-day trial to experience the plans.

Spocket

The last tool in our list of top TikTok ad spy tools is Spocket. Although Spocket focuses on dropshipping markets such as etsy, ebay,.. However, Spocket's TikTok ads spy feature can still provide basic features such as

• Discover trending products

• Search and track top ads

• Track and analyze competitors' advertising campaigns

• Provide real-time advertising performance reports

• Improve creative with insight analysis

The cost is quite cheap with a starting price of $40 per month, Spocket offers packages according to business size. If you are a small business, you can start with the starter package.

Conclusion

TikTok ads spy is a useful tool for advertisers, this tool can support advertisers in the stages of competitor analysis, market analysis. In addition, some tools also have the feature of analyzing advertising content and the feature of supporting advertising content creation.

The reviews of the top TikTok spy ads tools above are all real experiences of advertising expert Luca. We focus on analyzing the features and benefits that TikTok ad spy tools bring so that you have an overview of these tools and can make the right choice. You can prioritize using tools that provide free versions first, with such conditions, you can experience the features of the tool and have your own view.

Luca agency with more than 8 years of experience and a dedicated support team will assist you with any problems you may encounter with TikTok Ads. Contact us now for advice and support 24/7.