How To Target Homeowners On Facebook Ads
Many experienced Facebook advertisers also have difficulty targeting a specific group of buyers, such as homeowners. Targeting a specific group of customers can be a challenge for advertisers if they do not have experience in this business field. Usually, advertisers will build a persona of the target customer group, based on the specific characteristics of the target group to have a suitable targeting strategy. In this article, we will guide you in detail on how to target homeowners in Facebook ads. From using Facebook ad targeting options to building Custom audiences and taking advantage of Lookalike audiences to target the right homeowners.
Use Facebook Demographics to Target Homeowners
One of the simplest ways to target homeowners is to use the targeting options provided by Facebook ads. Here you will choose the audience you want to target through demographic characteristics such as age, address, income, status.
And before using this feature, the most important thing is that you need to clearly understand what characteristics your target audience has. After clearly drawing a portrait of your target customers, this feature will help you promote efficiency. Here is a sample of the characteristics of a potential audience group that you can refer to, note that the more carefully you build a customer portrait, the higher your conversion rate will be.
Age: People who are able to own a house often have a long time to accumulate assets, the average age is between 30-65 years old, of course there will be a proportion of people under 30 years old who are able to own a house, however, the proportion is small so you can consider it later.
Location: Focus on areas with high home ownership rates, including densely populated areas, urban areas, etc.
Income: Housing is a high-value asset group, so the group that can own a house often has a high income, sometimes the group with a high average income is also likely to own a house with a low rate.
Homeownership Status: Use Facebook data to target users identified as homeowners.
This is a common characteristic of the homeowner audience, your customer group may have other characteristics, depending on which you can customize these characteristics when setting up ads. Remember, the more specific you set the characteristics, the higher the rate of targeting the right audience of your ad.
However, targeting by selecting targeting demographics is still too broad and general. Therefore, to upgrade your ads, you can refer to other targeting methods that we guide below.
Target Home-Related Interests and Behaviors
In addition to demographics, targeting audiences through interests and behaviors will be more specific.
When analyzing your target audience, don't forget to analyze their interests and behaviors, which will help you optimize your ad targeting. Using the interest and behavior targeting feature will help you narrow down your audience.
For the homeowner group, target them based on home-related interests and behaviors such as: home improvement, garden improvement, contractors, moving, interior design, home decoration, home repair, home-related tips and tricks, etc.
Through these interests and behaviors, you can reach the right audience who are actively improving their homes. This will help you increase your conversion rate and click-through rate for your ads.
Another feature you can use for your targeting strategy for homeowners on Facebook ads is Behavior/Life Events of recently moved or homeowners. This is also a sign that this group owns a home. The more you can identify the unique characteristics of your target audience, the more you can narrow down your audiences.
Build Custom Audiences of Homeowners
What is a Custom Audience in Facebook Ads?
A Custom Audience in Facebook Ads is a group of audiences created based on people who have interacted with your business. These can be current customers, potential customers, or people who have taken specific actions such as visiting your website, interacting with your fanpage, or making a previous purchase. This audience helps advertisers re-reach highly interested users, thereby increasing advertising effectiveness and improving conversion rates.
How to create a custom audience for businesses with homeowners as customers?
To create a custom audience targeting homeowners, advertisers can use different data sources:
Existing customer files: If a business has a customer list (email, phone number), it can be uploaded to Facebook to create a Custom Audience.
Website visits: Install Facebook Pixel on your website to collect user data, especially those who have visited pages related to real estate, furniture, or homeowner services.
Facebook/Instagram interactions: Create a file based on people who have interacted with posts, videos, or sent messages on your fanpage.
Mobile apps: If your business has an app, you can use data from people who have downloaded or performed certain actions in the app.
Once you have created a custom audience, you can expand it with Lookalike Audiences to find new users with similar characteristics to your current customers.
Using custom audiences in Facebook Ads offers many important benefits to advertisers, helping to optimize campaign performance. First, it helps increase conversion efficiency by re-reaching people who have shown interest or interacted with your business, thereby increasing the rate of purchase or service use. At the same time, targeting a highly converting audience also helps save budget and reduce costs compared to mass advertising. In addition, custom audiences also allow for personalization of messages, helping businesses deploy more effective remarketing campaigns, such as sending offers to old customers or introducing related products/services. Not only that, advertisers can expand their potential customer base by using Lookalike Audience to find people with similar characteristics to current customers, helping to reach the right new audience and expand business scale.
Expand Reach with Lookalike Audiences of Homeowners
What is a lookalike audience in facebook ads?
A Lookalike Audience in Facebook Ads is a new group of users with similar characteristics to a business's existing customer base. Facebook uses data from its Custom Audience to find people with similar behaviors, interests, and demographics, helping advertisers reach potential customers more effectively. This is one of the powerful features that helps businesses scale their advertising while maintaining customer quality.
How to create a Lookalike Audience?
To create a Lookalike Audience, advertisers need a quality Custom Audience, such as a list of customers who have visited the website, interacted with the fanpage, or made a purchase before. The steps to create include:
Access Facebook Ads Manager, select "Audiences".
Click "Create Audience" and select "Lookalike Audience".
Select the original data source (Custom Audience, customer list, website visits, etc.).
Select the geographic location of the new audience.
Select the lookalike percentage (1% – 10%), where 1% is the most similar to the original file, and 10% is broader but less precise.
Click "Create Audience" and Facebook will automatically search for a new, suitable audience.
After creation, the Lookalike Audience will take time to update the data and can be used immediately in advertising campaigns.
What benefits will advertisers receive when using Lookalike Audience files?
Using Lookalike Audience brings many important benefits to advertisers, especially in scaling campaigns while ensuring customer quality. Thanks to being created from customers who have interacted or converted, Lookalike files help businesses reach a group of high-quality potential customers who tend to be interested in products or services. Compared to broad targeting, this method also optimizes ad performance, improves click-through rate (CTR), conversion rate (CVR) and reduces advertising costs. In addition, Lookalike Audience saves time in finding new customers, allowing advertisers to quickly reach the right audience instead of uncertain testing. In particular, Lookalike files also provide flexibility in campaign scale, as advertisers can adjust the audience range from 1% to 10%, depending on the goal of expanding or focusing on customer quality.
Improvement Through Analysis
Optimizing ads is one of the important and indispensable steps in the process of implementing Facebook ads campaigns. Facebook ads always need time to learn at first, after a learning process, your advertising campaign will bring better results. But you cannot completely depend on Facebook to optimize ads. Rely on the advertising indicators that Facebook provides to be able to upgrade and improve your advertising campaign.
You can start this step by analyzing and important Facebook ads metrics, from which to come up with the things to do to improve the ads.
Facebook Ads Targeting Homeowners Will Be Easier With Advice From Facebook Advertising Experts
Although we have provided many solutions for you to be able to target homeowners on Facebook, the implementation will be a bit difficult if you do not have much experience in implementing effective advertising.
Don't worry because experts with more than 3 years of experience from Luca Marketing Agency will help you maximize the effectiveness of advertising campaigns targeting homeowners. We provide Facebook advertising account rental services, you can see more information related to advertising account rental services and the benefits you receive when using our services.
In addition to advertising account rental services, we also sell stable, reputable advertising accounts, meeting your diverse needs. Feel free to contact us.
Conclusion
Facebook provides a targeting feature that allows you to easily target the audience you want. However, it is still important that you understand your customers and their characteristics. Only when you understand your customers and analyze your products more clearly can you narrow down your audience in your ads. This is related to the effectiveness of targeting as well as the results that the ad brings. If the audience you target is more relevant to your ad, the conversion rate of the ad as well as the click-through rate of the ad will be higher.
Author
With over a decade of experience in advertising, we specialize in providing high-quality ad accounts and expert solutions for ad campaign-related issues.
Discussion (0)
Table of contents
Hot topics
How Much Do Facebook Ads Cost
Nov 17, 2023
How To Create A TikTok Business Account: A Complete Guide
Dec 29, 2023
Related posts
How Much Do Facebook Ads Cost
Nov 17, 2023
Latest Facebook ad size 2024
Nov 30, 2023
Quick way to increase Facebook ad account spending limit successfully
Nov 30, 2023
Get in touch with us
Hotline
+84 398 451 231Email Support
support@lucagency.netAdress
My Dinh - Ha Noi - Viet Nam