A restaurant that has always promoted in the traditional way, is it effective to switch to or combine with online promotion? This seems to be a familiar question that many restaurant owners have asked when considering ways to expand promotion for their restaurant. You should promote your restaurant online when you are ready for this, and the platform to use is Facebook. This platform is more accessible and easier to start than any other social networking platform for businesses. In this article, we will analyze in more detail why you should start promoting online with Facebook ads. Not stopping there, we also summarize effective tips and strategies about Facebook ads for restaurants.

What Benefits Facebook Ads Bring To Restaurants?

Start with a small budget

Facebook can be considered a low-cost advertising platform, you don't need to invest a lot of advertising costs right from the start. For this reason, Facebook ads can be considered suitable for both small and medium-sized businesses. Cost is always an issue that many business owners face and consider when deciding to invest. However, Facebook allows you to start advertising with a small amount of money, which will help many businesses have the opportunity to experience before spending a larger amount of money.

Location targeting

If your restaurant has a home delivery service, the target audience will probably be larger, but if your business only serves at the restaurant, your customers will mainly be locals or tourists living nearby.

If your restaurant can serve from children to the elderly, meeting a variety of culinary needs, the best way to target them in advertising is to use the location targeting option. This option will help your ad show to people who are in a certain area at the right time.

This option is often preferred by local businesses because their customers are mainly local people. Media promotion is not effective enough for people around to know about your restaurant, Facebook advertising will help your restaurant reach more people.

Large Number Of Customers

When you deploy advertising on Facebook, it is like you pay Facebook to receive the opportunity to reach Facebook users. Meanwhile, Facebook has more than 2 billion users, this is an opportunity for you to expand your restaurant's reach at a much cheaper cost than other methods.

Not to mention the rate of Facebook social network usage is quite high among adults (can be considered your target customer group). Therefore, the rate at which you can reach your customers is very high.

Top Search Engines

A study found that nearly 50% of diners search for restaurants on Facebook before visiting. In addition, users also tend to search for restaurants in the area before meals/meetings. Advertising in search pages is an effective approach when your ads are shown to people who are really in need. Not only advertising posts, reviews above, posts on Fanpage also contribute to promoting your restaurant.                          

Best Facebook Ads Tips For Restaurants 

Although cost is no longer an issue, to ensure that the campaign is effective and that your investment can bring in profits, many advertisers will need to focus on optimizing advertising.

However, optimizing advertising requires many years of experience in advertising. Meanwhile, businesses that are just starting to implement advertising often do not have this advantage. Therefore, we have compiled tips that can help you implement a successful campaign.

Hire An Agency

If your company does not have any advertising experts, and you do not want to invest too much in getting acquainted and improving advertising slowly. Hire an agency, at the agency, experts with many years of experience will know what to do with Facebook advertising campaigns for restaurants. In addition, the cost of hiring an agency will be cheaper than hiring a whole team to work for the restaurant. The advantage of cost and experience makes agencies more welcomed.

However, to ensure effectiveness when cooperating with an agency, make sure you understand their working process as well as have a commitment contract.

Luca Marketing Agency with more than 9 years of experience in the field of Social media advertising. We provide advertising account rental services and advertising account sales.

What will you get when using our Facebook advertising account rental service:

• Free social profile - fanpage - 1st proxy

• Test account with a low budget before scaling (1 account 50$ limit)

• Replace disabled accounts without a fee

• All niche/product are accepted

• Get advice and support from experts with more than 3 years of experience

• Implement campaigns easily, quickly and effectively

Contact us for free consultation.

Deep understand your audience

Every restaurant activity should start with the customer. Start with who they are, where they are, what they like, what their barriers are,... Only when you truly understand your customers, what you do next will be effective. We always encourage our partners to research their customers in depth, draw a portrait of their customers, then they will know what they need to do to have more customers.

Discount for reservation

Encourage customers to book in advance to receive benefits such as free extra food/drinks, discounts, vouchers for next time. Encouraging customers to book in advance will help the restaurant serve customers more attentively, as well as help the restaurant estimate the number of customers coming to the restaurant to prepare input materials.

Offering incentives and gifts for booking in advance also becomes a motivation to encourage new customers to come and enjoy the restaurant. One of the obstacles that prevents customers from choosing a restaurant is cost and experience. If you offer incentives, you have helped customers reduce some of the barriers, which will help you increase the conversion rate.

Local targeting option

Take advantage of Facebook's targeting options to target local diners around you. This will be your regular customer group. For this customer group, targeting will be easier. Facebook's targeting options allow you to target a group of people in a locality, you can set a large or small radius depending on your customer group.

In addition, there is a group of infrequent customers that can be mentioned as tourists. If your locality attracts a large number of tourists, do not ignore this group of customers. Many restaurants also prioritize serving tourists over local customers. For this customer group, in addition to using location targeting, you can also target based on their behavior and interests related to moving, traveling/checking in at their location.

Testimonial

Testimonials from previous diners will help you remove the barrier of customer trust. Before experiencing the restaurant, customers will not know whether the food is suitable or not, the service is attentive or not, this is the barrier of customer trust. Reviews from customers who have experienced the service at the restaurant will strengthen the trust of new customers. In addition, if the testimonials are from celebrities, influencers will increase the reputation of the restaurant.

However, this method should not be abused. Many businesses abuse influencers to promote their restaurants/stores, leading to many people no longer trusting KOLs/KOCs who specialize in receiving bookings.

Have local characteristics, attract tourists

If your restaurant is located in a locality that attracts many tourists every year, turn your restaurant into a must-see place for tourists when visiting this locality. One of the reasons why tourists prefer to visit a restaurant is that the restaurant has a strong local identity with typical local dishes and drinks, unique decorations, etc. All the elements at the restaurant make customers immerse themselves in the local culture, then you have won.

Typically, coastal restaurants, if every restaurant serves seafood dishes. So how to make your restaurant more attractive to tourists. If your restaurant serves seafood with special sauces, decorated with strong sea style such as wooden boats, seafood. Sometimes just a few details can make your restaurant different.

Best Facebook ads Format for Local Restaurants

Although advertisers do not pay much attention to the type of advertising in the advertising implementation process. However, choosing the right type of advertising will help businesses optimize their return on investment as well as increase the conversion rate of advertising.

Video

Video advertising is one of the suitable formats for you to deploy content in the form of storytelling. Video content allows advertisers to convey vivid, inspiring, and equally visual content. This content format includes images, copy, and sound. Viewers can imagine the restaurant space and the dishes served through this content.

Even if your business does not follow the storytelling direction, a video that provides full information about the restaurant with an attractive look can also attract diners to the restaurant. Take advantage of this type of content to turn your advertisement into a virtual tour of the restaurant for viewers.

Multiple images promoting the Menu

One of the questions that diners need to answer as soon as possible is the menu of dishes as well as its prices. They need to know what dishes they will be served and how much they will have to pay for that meal. Many diners will hesitate because they do not know if this restaurant is too expensive. So make the menu public through advertising so that your diners can refer to their meals.

Some restaurants apply special menus for customers a few days a week, meaning that diners will not know what dishes they will be served until the food is served. This creates curiosity for diners and also attracts many diners to try at the restaurant. You can also apply this method to your restaurant by serving a few mysterious dishes that are not on the menu to stimulate customers' curiosity.

Although multi-image advertising is a basic advertisement, to introduce a new menu/dish, this is more than enough for you to stimulate customers to click to view each image. 

Event

Some restaurants have launched a food promotion policy for groups of customers who come to the restaurant during off-peak hours such as the beginning of the week or at noon. They use event advertising for this campaign. Advertise the event with full information about the location, time and incentives that customers receive. Each time the ad appears on the user's feed, it is a reminder to the user about the event.

Lead Generation

You can encourage customers to book a table in advance to receive incentives. The table booking process can let customers fill out information in a pre-existing lead collection form. This type of advertising can both help you collect customer information, serve the care process later, and encourage customers to book a table in advance. Customers booking you in advance will help the restaurant be more proactive in preparing dishes as well as serving more attentively.

Final Thought

The benefits of Facebook ads make it one of the most important advertising platforms for restaurants looking to expand their reach. Facebook ads offer targeting options that allow restaurant owners to reach their exact target audience – users in a specific area with dining-related behaviors and interests. Although the cost to start Facebook advertising for restaurants is not too high, we do not recommend restaurants to invest a lot of money in something they are not sure about. It is wise to hire a professional who has enough knowledge and experience in it, Luca marketing agency is a partner of Facebook, TikTok, Google platforms. We offer Facebook ad account (for sell and rent), Tiktok agency ad account rental services.

With over 8 years of experience in the advertising industry, Luca Agency has worked with hundreds of clients and successfully run thousands of advertising campaigns. You can read more about Luca Agency and our client testimonials.

Luca Marketing Agency with a professional Resources team create and farm Facebook accounts ourselves. Our account - profile - page - BM with reasonable and give you a competitive edge in today’s market. Contact us now for advice and support 24/7.