With the development of social networks, users are gradually starting to shop more and more through social networks, even some social networks combine entertainment and shopping into super applications to satisfy users' shopping needs.

Facebook currently has the largest number of users in the world with more than 2.7 billion people, this is a potential market for businesses that want to expand their market through advertising. Not only that, Facebook also provides many advertising formats to support e-commerce such as carousel, dynamic product ads, etc.

However, e-commerce advertising on Facebook is completely different from other fields, this requires businesses to clearly understand the customer journey and how to deploy Facebook ads for ecommerce. All the knowledge we share below about Facebook ads ecommerce includes the benefits, suitable types of ads and the best e-commerce advertising strategies. All of them are shared by our leading experts with 5 years of experience or more. Don't miss it.

Benefits of Facebook ads for ecommerce

Advertising on Facebook will help your store and products become more known to more people. You can take advantage of a large number of users from Facebook and turn them into your customers. One important thing is that you need to target the right target audience, those who really need and are interested in your products. This may sound challenging, but if you carefully research your customers and how to target the audience, it will not be too difficult.

Facebook provides an advertising format that allows you to turn your advertising post into a product display booth, where your customers can scroll through to see each product (carousel ads). This feature is really designed for e-commerce.

Facebook ads also provide measurement data about specific user actions, which can be used to evaluate and analyze customer behavior.

The best types of Facebook ads for ecommerce

Carousel Ads

This is a carousel ad format that displays in a slide format and users can easily swipe to view products. This ad allows you to display up to 10 images or videos on cards in one ad.

With this ad, viewers will grasp more content through a rotating image series and the creator can also control the sequence of the ad series according to the business's preferences or intentions.

This type of ad allows sellers to promote multiple products at the same time. Thanks to that, sellers can reach many target audiences and increase conversion rates.

Carousel ads have a much higher conversion rate, up to 50% and the conversion cost is also lower than other types of ads.

Dynamic Product Ads (DPA):

Dynamic is a fairly popular type of advertising on social networks, this type of advertising will be customized to suit each social network user, depending on that person's interests and behavior. It can be viewed products, added to cart products, etc.

This can be considered a type of advertising that fits the interest stage in the AIDA customer behavior model. It will be appropriate if businesses use this type of advertising in this case. This is considered a reminder ad for users.

Dynamic product advertising allows companies to convey messages to their customers, introducing exactly the products they want to see. With the power of Meta pixels, Dynamic uses personal information about the behavior and habits of target customers to determine which products will appear on their news feed. For example, a group of users who love cosmetics can regularly see information about newly launched beauty products.

This advertising tool will help your business turn customers who shop through pop-ups into loyal consumers. Then, they can promote the company's products to friends, relatives and people they know. This form of marketing is extremely effective. All you need to do is identify your target customer file as specifically and clearly as possible.

Collection Ads

This is Facebook's newest advertising format and is only for mobile devices. There is usually 1 image or 1 video at the top, and 4 images are displayed below. When clicked, the album interface will pop up (the interface is very fast and smooth, beautifully presented, and can display up to 50 products). In the album interface, when clicking on each product, it will be directed to the website or app.

The Collection function on Facebook is a powerful tool that helps businesses exploit many different audience segments and identify your higher-value items according to a certain strategy. From there, you can create diverse experiences that satisfy users on mobile devices that they previously did not know, excite users and allow them to access the seller's products.

Additionally, sellers can also leverage Facebook Collection in their conversion advertising campaigns. Using Facebook ads wisely will help you target the exact audience that has shown interest or visited your website, thereby providing them with a product or service that best meets their needs.

8 Best Facebook ads for ecommerce strategies (& examples) 

Crafting effective Facebook ads for ecommerce requires a nuanced approach and an understanding of the platform's evolving landscape. With five years of experience in running campaigns, I’ve honed strategies that not only drive sales but also build long-term customer relationships. Let’s dive into these eight strategies in detail.

Use Conversions API for CRM Integration

The Conversions API has become essential in an era of increased privacy regulations. By directly linking your CRM to Facebook, this tool ensures accurate tracking of customer behavior and conversions, even as cookies become less effective. For example, an online retailer using Shopify can integrate the API to track purchase events and optimize ad delivery based on real-time data. This creates a closed feedback loop that enhances ad performance and maximizes return on investment (ROI).

Take Advantage of Different Ad Formats

Facebook offers a variety of ad formats, including carousel, collection, and video ads. The key is to match the format with your campaign objective. For instance, carousel ads are ideal for showcasing multiple products, while collection ads combine visuals and instant experience to provide a seamless mobile shopping journey. As an ecommerce advertiser, I’ve seen success by pairing dynamic ads with retargeting campaigns to display personalized product recommendations.

Don’t Focus Exclusively on Retargeting

While retargeting is crucial, relying solely on it can limit your reach and growth. Diversify by targeting top-of-funnel audiences through lookalike audiences and interest-based targeting. A past campaign I managed for a fashion brand used broad targeting with engaging content to capture new leads, later converting them through retargeting. Balancing prospecting and retargeting ensures a steady stream of new customers.

Use Mobile-Shot Visuals

Authenticity resonates with today’s audiences, and mobile-shot visuals deliver that raw, relatable appeal. Instead of heavily produced ads, experiment with user-generated content or smartphone-captured visuals. A fitness brand I worked with saw a 40% increase in engagement when we switched from studio-quality photos to mobile-shot workout demos, giving the brand a more authentic feel.

Consider Mobile-First for Everything

With over 90% of Facebook users accessing the platform via mobile, adopting a mobile-first mindset is non-negotiable. Optimize all creative elements—from ad dimensions to load times—for mobile devices. Quick-loading landing pages, vertical videos, and text overlays designed for smaller screens ensure a seamless user experience. In my campaigns, focusing on mobile-first design has consistently lowered bounce rates and improved click-through rates.

Use Automation Tools

Automation tools like Advantage+ Shopping Campaigns simplify ad management and drive efficiency. These tools use machine learning to optimize budget allocation, ad placements, and targeting. A skincare ecommerce client experienced a 25% improvement in ROI after implementing automation, as it freed up time to focus on strategy while Facebook handled the optimization.

Account for the Impact of Privacy Regulations

Privacy changes like Apple’s iOS updates and GDPR have reshaped digital advertising. Advertisers must adapt by leveraging first-party data, Conversions API, and contextual targeting. For example, collecting email subscribers through lead generation campaigns and using the data to build custom audiences can mitigate the loss of third-party tracking. Staying ahead of privacy trends ensures your campaigns remain effective.

Take the Entire Funnel into Consideration

Successful ecommerce campaigns don’t stop at generating clicks; they nurture leads through the entire sales funnel. Use awareness campaigns to capture attention, consideration ads to highlight product benefits, and conversion-focused campaigns to seal the deal. For a home decor brand, we combined video ads for top-of-funnel awareness with dynamic retargeting ads to re-engage users who browsed but didn’t purchase, resulting in a 50% increase in conversion rates.

Conclusion 

Ecommerce ads Facebook is one of the useful tools that help businesses bring their products closer to consumers, with 3 types of ads designed to suit the advertising of diverse product and service booths, sellers can easily choose the right type of ad to increase sales. Besides, don't forget to apply the very useful strategies that our experts share, it will work well if you really understand and apply it. If you still have questions or need support, don't hesitate to contact Luca Marketing Agency, we are always ready to support you 24/7.