How To Change Facebook Ads Account Timezone?

What should you do if your Facebook ad account's time zone doesn't match the market you're targeting? For many advertisers, the first instinct is to change the time zone setting.

While it might sound simple in theory, changing the time zone on a Facebook ad account isn’t always straightforward and it comes with certain limitations and side effects.

In this article, we’ll explore the importance of time zone settings in Facebook advertising, how they affect ad delivery and budget pacing, and whether or not you should attempt to change your account’s time zone. Most importantly, we’ll guide you through how to do it (if it applies) and suggest smarter, safer alternatives to changing your time zone entirely.

How important is the Time Zone in Facebook Ads?

Setting the correct time zone is crucial for any Facebook ad account. It directly impacts ad performance, delivery timing, and visibility. An ad account with the right time zone can help optimize your ad budget, improve reach, and increase the overall visibility and effectiveness of your campaigns. 

Ad Delivery Capabilities

Facebook delivers your ads based on the time zone set at the ad account level. If your time zone is misaligned with your target audience's active hours, your ads may appear at suboptimal times hurting performance and wasting budget.

Showing Ads at the Right Time

Certain times of day perform better depending on your audience. For example, if you’re targeting working professionals in the U.S., the best times might be during lunch or evenings. If your ad account is set to a different time zone (e.g., Asia), your ads might run during hours when your audience is asleep.

Budget Optimization

Daily budgets reset at midnight based on your ad account’s time zone. If the time zone is not aligned with your audience, your budget could be spent inefficiently, especially if you’re using dayparting (ad scheduling). This misalignment may lead to missed opportunities or unnecessary impressions.

Improved Reach Potential

By aligning the time zone with your primary market, you maximize the chances of showing ads when people are online. This increases visibility and engagement rates are both crucial for campaign success.

Competitive Advantage

When ads are scheduled to run during your audience’s peak hours, you compete more effectively for impressions. Otherwise, your ads may show during off-peak hours, where engagement is low and conversion rates drop, wasting your spend while your competitors dominate the valuable time slots.

How To Change My Facebook Ad Account Time Zone?

Although you can change the time zone of your Facebook ad account, it’s important to note that doing so will permanently close the current ad account. All active campaigns running under that account will be stopped. Instead, Facebook will provide you with a new ad account using the updated time zone.

How to Change the Time Zone of a Facebook Ad Account:

1. Go to Payment Settings in Meta Ads Manager. You may be asked to re-enter your password.

2. Find the Business Info section and click Edit.

3. Look for the Currency and Time Zone section. Use the dropdown menus to select your new time zone.

4. Click Save, then select Continue.

The new time zone setting will apply to all future ad campaigns created under that ad account. That’s why it’s crucial to double-check the selected time zone before confirming the change.

Alternative Solutions To Change Time Zones 

On Facebook Ad Accounts

Although it’s technically possible to change the time zone of a Facebook ad account, doing so will result in your current ad account being permanently closed. All active campaigns will be paused immediately, and you’ll be issued a new ad account without the previous settings, data, or structure.

Because of this, changing your ad account’s time zone is not an ideal solution especially if you're running long-term campaigns or relying on accumulated account data.

Create a New Ad Account Instead

Changing your account’s time zone will abruptly pause all current campaigns, potentially harming performance. Rather than risking this disruption, the smarter move is to create a new ad account with the desired time zone while keeping the old account for future use.

When you create a new ad account, you’ll be able to set your preferred time zone and currency but be sure to double-check your selection, as this setting cannot be changed later.

However, new ad accounts come with limitations. They don’t have the same advantages as accounts with an established history of running campaigns. That’s why many advertisers consider another option: buying or renting a seasoned ad account.

Buy a Facebook Ad Account

Buying an ad account can be a suitable choice if you're looking for a stable, high-performing advertising account.

Accounts with prior campaign history often have advantages over new accounts, such as:

• Higher daily spend limits

• Better payment thresholds

• Stronger credibility and fewer restrictions

• More reliable ad delivery and approval rates

Additionally, many providers on the market offer a variety of ad accounts, and you can typically gain access immediately after payment.

Rent a Facebook Ad Account

For businesses that prefer expert support when running ads, renting a Facebook ad account is often the better solution.

When you buy an account, you're fully responsible for managing and maintaining it. But when you rent an account, you're not only gaining access to a reliable ad account you’re also getting:

• Strategic advice from experienced ad experts

• Ongoing support to ensure smooth campaign execution

• Faster troubleshooting and reduced risk of ad rejection

This is why many businesses, especially those running large-scale or time-sensitive campaigns, choose Facebook ad account rental services over managing accounts on their own.

Optimizing Your Ads for Different Time Zones

When advertising across regions, aligning your campaign schedule with your audience’s local time zone is crucial for engagement and conversion. Here's how to do it effectively:

Use Facebook’s Scheduling Feature

Facebook allows you to schedule your ads to run at specific times of day using the "Ad Scheduling" option (available with Lifetime Budgets).

This is especially useful if you know when your audience is most active e.g., mornings for office workers or evenings for online shoppers.

Tip:
Set the schedule based on your ad account’s time zone. If you're targeting another region, you must calculate the time difference manually.

Test Different Delivery Times

Not all audiences behave the same. Run A/B tests with different delivery times to identify peak performance hours.
Track key metrics like:

• CTR (Click-Through Rate)

• CPC (Cost Per Click)

• ROAS (Return on Ad Spend)

Example:
If you’re targeting both the U.S. and Australia, you might find that early morning ads perform well in the U.S. while late-night ads drive more conversions in Australia.

Use a Third-Party Tool

Platforms like Revealbot, AdEspresso, or Hootsuite Ads offer advanced scheduling features that go beyond what Facebook’s native interface provides.
These tools can:

• Automatically adjust ad delivery based on local time zones

• Pause underperforming ads

• Manage multiple time zones in one dashboard

Conclusion

Changing the timezone of your ad account can be done easily through Ads Manager. However, instead of making changes that could interrupt your current campaigns, you may want to consider alternative solutions. These include creating a new ad account, purchasing an established account, or even renting a Facebook ad account with full support included.

If you're interested in buying or renting a Facebook ad account, feel free to contact us. We're here to help.