How To Add Facebook Feed To Your Website

Facebook feed is one of the most engaging platforms for users. The content shared on Facebook often captures attention and drives interaction. Many businesses have embedded their Facebook feed into their website to encourage user engagement and keep visitors on the site longer.

However, embedding a Facebook feed into a website isn’t always straightforward. Fortunately, there are several third-party tools available that make the process quick and easy even for those without technical skills.

In this article, we’ll walk you through different ways to add a Facebook feed to your website. We’ll also explore the key benefits of doing so, along with other types of Facebook feeds you can embed.

Importance of Embedding A Facebook Feed On Website

Embedding a Facebook feed into your website offers multiple advantages that many businesses may not fully understand. Integrating these two platforms can create a synergy that benefits both your website and your social media presence.

Boost Engagement

Embedding your Facebook feed on your website can help your posts gain more interactions from site visitors. Users can engage like, comment, or share directly with your Facebook content without leaving your website. This added exposure helps increase overall engagement on your Facebook page.

Retain Customers

Facebook content often targets specific audiences with the goal of encouraging interaction. By embedding your Facebook feed, you provide dynamic and scrollable content directly on your site, which can keep visitors engaged for longer.
Unlike blog posts, Facebook content tends to be shorter, more visual, and more informal making it easier to consume. In many cases, this type of content may feel more entertaining or relatable, encouraging visitors to stay on your site longer.

Drive Facebook Followers

If your embedded content is truly engaging, users are more likely to click through to your Facebook page to explore further. This can lead to a significant increase in page followers.
Gaining followers is valuable because it allows you to nurture leads over time, interact with them consistently, build relationships, and eventually convert them into customers. It also makes post-sale customer care easier, as social media offers a direct, real-time communication channel.

Simplify Content Management

Keeping your website content fresh and engaging can be time-consuming. Embedding your Facebook feed allows your site to auto-update every time you post on Facebook. This means:

• No need to manually upload news or updates.

• Real-time syncing between your social media and website.

• Consistent branding and messaging across platforms.

For small businesses and personal brands, this approach saves valuable time while keeping your website lively with minimal effort.

Increase Social Proof

Today’s consumers trust social signals. By displaying likes, comments, and shares directly on your website, you offer instant credibility and build trust with visitors. This kind of user-generated content and real-time engagement shows that:

• Your brand is active and relevant.

• Others are interacting with and endorsing your content.

• Visitors are more likely to follow you or convert.

Social proof is especially impactful in industries like fashion, fitness, food, and local services.

Social Commerce Strategy

Adding your Facebook feed to website can directly support your social commerce efforts. If you’re selling products through Facebook Shop or tagging products in posts, you can:

• Drive more traffic to shoppable posts.

• Create seamless transitions between browsing and buying.

• Increase cross-platform engagement (website ➝ Facebook ➝ conversion).

For e-commerce businesses, this integration can boost conversions by bridging the gap between content and commerce.

Types of Facebook Feeds You Can Embed

It’s not just page feeds you can also add other types of Facebook feeds to your website to boost effectiveness.

Page Feed

This is the type of feed you should prioritize embedding. The content here is well-managed and tailored to your target audience. Additionally, page feeds carry your brand’s identity, helping to increase brand awareness.

Your Facebook Page is also where you receive customer reviews and feedback through comments, ratings, and recommendations. Embedding your page feed allows website visitors to see this social proof directly.

Group Feed

Attract website visitors to join your Facebook group by embedding the group feed on your site. Although the content here is not strictly moderated—since it’s user-generated it often appears more authentic and engaging.

A community can provide great value through shared experiences and personal insights. Group content feels more relatable and trustworthy than branded content, which can encourage more users to join and participate in the group.

Post-Specific Embed

Embedding a specific post is often used for special cases with a clear objective such as showcasing a standout post or delivering a message through a particular Facebook post. It’s also useful when you want to illustrate a point with a concrete example.

These posts are commonly embedded in product or service landing pages, or on "About Us" pages. While embedded posts don’t offer the variety that full Facebook feeds do, they can deliver higher conversion rates thanks to their focus and relevance to the page’s purpose.

How To Embed Facebook Feed On Website

Adding your Facebook feed directly on your website is a smart way to increase engagement, boost social proof, and keep your site updated with fresh content automatically. Whether you run a business page, a public figure profile, or a community group, there are several easy methods to display your feed.

Using Facebook’s Native Embed Feature

Facebook offers a built-in tool to embed posts, videos, and even comment sections directly onto your website. Here's how you can use it:

1. Go to the Facebook post you want to embed.

2. Click the three-dot menu in the top-right corner of the post.

3. Select Embed.

4. Copy the iframe code Facebook provides.

5. Paste it into your website’s HTML where you want the post to appear.

Note: This method works best for individual posts rather than displaying an ongoing feed. If you want to showcase a live feed with updates, consider using other options below.

Using Social Feed Widgets

Third-party social feed tools allow you to embed an entire, live Facebook feed  not just a single post. These tools often come with customization options like layout, design, auto-refresh, and moderation.

Popular tools include:

• EmbedSocial

• Smash Balloon

• Taggbox

• Elfsight

Steps to embed using a widget:

1. Choose a widget provider and sign up.

2. Connect your Facebook account and select the page or feed.

3. Customize the appearance (size, layout, colors).

4. Generate the embed code.

5. Paste it into your site’s HTML or widget section.

These tools are ideal for business websites that want to showcase customer testimonials, community engagement, or frequent updates.

Using CMS Plugins

If your website is built on a Content Management System like WordPress, there are dedicated plugins that make the process easier:

• Smash Balloon Social Post Feed (formerly Custom Facebook Feed)

• 10Web Social Feed

• Feed Them Social

To use a plugin:

1. Go to your WordPress dashboard.

2. Navigate to Plugins > Add New.

3. Search and install your chosen Facebook feed plugin.

4. Connect it to your Facebook account.

5. Use the provided shortcode or widget to display the feed on any page or post.

CMS plugins are the most user-friendly method for non-developers and often include support for caching, design customization, and performance optimization.

Conclusion

Adding your Facebook feed on your website is more than just a design choice; it's a powerful tool to streamline content updates, build social credibility, and enhance your digital marketing strategy. Whether you use Facebook’s native embed feature, third-party widgets, or CMS plugins, there’s a solution for every skill level and business type.

By integrating your social presence with your website, you keep visitors engaged, increase trust, and potentially drive more traffic to both platforms. If you're looking to save time while making your site more dynamic and interactive, embedding your Facebook feed is a smart move worth implementing today.