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Latest Facebook ad size 2024

Account - Aimee
Nov 30, 2023

Facebook offers online marketers a large selection of ad formats and placements featuring images, videos, and text to achieve all their different objectives. However, different ad formats and placements have different specs for image and video formats and sizes.

Using the best Facebook ad sizes and Facebook ads specs is crucial for achieving your goals and maximizing your results.

Therefore, we decided to organize all the necessary information for you in one place. This article contains all the up-to-date specs for every kind of ad Facebook.

Meta News Feed - ad size & specs

Facebook Feed image specifications

  • Recommended Facebook ad image size: The best size for a Facebook ad is at least 1080 x 1080 pixels, but it's best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.

  • Recommended Facebook ad aspect ratio: 1.91:1 to 1:1. In general, ratios from 1.91:1 to 4:5 are supported. However, if you include a link, launch an Offer ad, or use stock images, you'll be limited to a ratio of 1.91:1.

  • Minimum Facebook ad dimensions: 600 x 600 pixels.

  • Recommended file types: JPG or PNG.

  • Maximum file size: 30 MB.

  • Aspect ratio tolerance: 3%

Facebook ad character limit

  • Primary text: Up to 125 characters will appear on the ad's preview. However, you are allowed to write longer pieces of ad copy. The viewer will see the rest when they click "See More."

  • Headline: Up to 27 characters. You can go beyond this limit but the text may be truncated.

  • Link description: Up to 27 characters. You can go beyond this limit but the text may be truncated.

Facebook video specs

  • Recommended Facebook ad aspect ratio: 1:1 for desktop or mobile, 4:5 for mobile-only ads. Ratios from 16:9 to 9:16 are supported, but they may be masked to 4:5 on mobile. On the desktop, the video will be shown with a 1:1 aspect ratio. It's best to check the ad preview on Ads Manager to know what your ad will look like before you launch it.

  • Minimum Facebook ad dimensions: 120 x 120 pixels.

  • Recommended Facebook video ad format: MP4, MOV, or GIF.

  • Maximum file size: 4GB

  • Facebook video ad size (resolution): The best size for a Facebook ad is at least 1080 x 1080 pixels, but it's best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.

  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.

  • Video duration: Between 1 second and 241 minutes.

  • Captions and sound: Captions are optional but recommended because many people watch videos without sound. However, adding sound to your video is still recommended.

  • Letterboxing and pillar boxing are not allowed.

  • Videos should not contain edit lists or special boxes in file containers.

Facebook ad character limit

  • Primary text: Up to 125 characters will appear on the ad's preview. The viewer will be able to see the rest when clicking "more."

  • Headline: Up to 27 characters. You can go beyond this limit but the text may be truncated.

  • Link description: Up to 27 characters. You can go beyond this limit but the text may be truncated.

Video ad specs

  • Recommended Facebook ad aspect ratio: 4:5. Ratios from 16:9 to 9:16 are supported, but they may be masked to 4:5.

  • Minimum Facebook ad dimensions: 120 x 120 pixels.

  • Recommended Facebook video ad format: MP4, MOV, or GIF.

  • Maximum file size: 4GB

  • Facebook video ad size (resolution): at least 1080 x 1080 pixels. It's best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.

  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.

  • Video duration: Between 1 second and 241 minutes.

  • Captions and sound: Optional, but recommended.

  • Letterboxing and pillar boxing are not allowed.

  • Videos should not contain edit lists or special boxes in file containers.

Facebook ad character limit

  • Primary text: Up to 125 characters will appear on the ad's preview. The viewer will be able to see the rest when clicking "more."

  • Headline: Up to 40 characters. You can go over this limit but the text may be truncated.

  • Link description: Up to 30 characters. You can go over this limit but the text may be truncated.

Meta Story ads - Facebook ads size & specs

Facebook image sizes & specs

  • Facebook story size: At least 1080 x 1080 pixels, but it's best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.

  • Recommended Facebook ad aspect ratio: 9:16. Image ratios from 1.91:1 to 9:16 are supported on Facebook and Messenger. Nevertheless, images under 9:16 will include colored gradient bars above and below the image, and content from the primary text field will be placed below the image. On Instagram, ratios from 16:9 to 4:5 and 9:16 are supported. Dynamic Story ads can only use a ratio of 1.91:1.

  • Minimum width: 500 pixels.

  • Recommended file types: JPG or PNG.

  • Aspect ratio tolerance: 1%

  • Maximum file size: 30 MB

Facebook video specs

  • Facebook story size: At least 1080 x 1080 pixels, but it's best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.

  • Letterboxing and pillar boxing are not allowed.

  • Videos should not contain edit lists or special boxes in file containers.

  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.

  • Recommended Facebook ad aspect ratio: 9:16. Ratios from 1.91:1 to 9:16 are supported. Nevertheless, videos under 9:16 will include colored gradient bars above and below the video, and content from the primary text field will be placed below the image. On Instagram, ratios from 16:9 to 4:5 and 9:16 are supported. Dynamic Story ads can only use a ratio of 1.91:1.

  • Recommended Facebook video ad format: MP4, MOV, or GIF.

  • Maximum file size: 4 GB

  • Minimum width: 500 pixels.

  • Video duration: 1 second to 2 minutes on Facebook (up to 1 minute on Instagram). Note that playable video ads, which are available only in Facebook Stories, are limited to 16 seconds.

  • Captions and sound: Optional, but recommended.

  • Aspect Ratio Tolerance: 1%

Facebook ads character limit

  • Primary text: Up to 125 characters will appear on the ad's preview. The viewer will be able to see the rest when clicking "more."

  • Headline (for Facebook and Messenger Stories): Up to 40 characters.

In conclusion, when launching a new campaign, you first need to define your objective. Then, you can select suitable ad formats and placements accordingly. Afterward, in order for you to achieve optimal results, you should use the right Instagram and Facebook ad sizes and Facebook ads specs for your creatives and keep your ad copy below the maximum length.

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